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THE POWER OF THE GIANT SCREEN
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  • The IMAX ® theater format relies on 65mm film that requires special cameras weighing up to 100lbs. which move film horizontally at 24 frames per second. The IMAX 3D camera weighs 240lbs.
  • The film frame is ten times larger than conventional film, providing projected images ten times sharper.
  • The films are shown on 80 ft. high screens creating a powerful, lifelike experience.
  • Films usually run 40-50 minutes and show every hour.
  • The theater's six-channel digital sound system is designed in a surround sound pattern so that every moviegoer can hear even the smallest sound effect. A network of 44 speakers bathes every seat in 12,000 watts of sound.2
  • The size of the IMAX film is so large that one 40-minute film is approximately three miles long or 15,840 feet! 2
  • The screen is 4,500 times bigger than an average TV screen.2
  • If a large log were held in front of the light beam from the projector, it would spontaneously combust from the heat. 2
  • The 15,000-watt IMAX projector light bulb is so bright that it can be seen with the naked eye from the moon! 2
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MFF Profile and History
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  • Over 500 million people worldwide have seen an IMAX film. 1
  • 65 –70 million people see a large format film per year.
  • There are 406 IMAX ® and other large format theaters in 45 countries as of September 2007. 2
  • Over 60% of large format theaters are in prestigious museums & science centers in metropolitan areas.
  • 2/3 of people who see an IMAX theater film consider an IMAX theater a “Must see destination” 1 – they would make going there a priority.
  • 96% of all visitors would recommend to a friend. 1
  • Over half (51%) of viewers come for the “experience”. 3
  • 7% come to be both educated and entertained/educated. 3
 
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